The e-commerce continues to grow in popularity around the world because 44% of online shoppers begin their shopping process in a search engine. And as it is such an important purchasing channel, one might think that e-commerce companies are pursuing an SEO strategy and/or hiring the services of an SEO Agency as part of their overall digital marketing strategy, but it is not always the case. For all this the Ranking an eCommerce Site is very necessary. SEO is one of the most effective digital marketing tools in terms of the acquisition and retention of customers in electronic commerce. Social networks and email marketing are other effective means for this purpose. There are a number of common SEO errors for e-commerce. Let’s see what they are:
Common SEO errors for e-commerce: Which we do not do!
Forget your target audience in keyword research
It is one of the common mistakes of SEO for e-commerce that happens to any owner of an online store. When conducting keyword research, many e-commerce businesses spend a lot of time searching for keywords that are relevant to their products and forget to focus on the keywords that their target audience is really looking for. Keyword brainstorming should be based on the unique answers that your target audience could write in the search engine. These are often long-tail keywords, which are actually easier to the position because they have less competition than generalized keywords. The Ranking an eCommerce Site, however is very essential.
Here are some examples of long tail keywords for e-commerce:
- Red patent leather shoes for women
- Running shoes for men
- Black dress shoes for men
Once we have the keywords, the goal of these is to create relevant blog entries as part of your content marketing strategy.
Content spam on your website
For the Ranking an eCommerce Site, the real content is much needed. In recent years, Google’s algorithms have gone through some major changes, so some tactics from the past such as the repetition of the keyword have become obsolete. If your e-commerce is over optimized for fill-in keywords, Meta tags, URL addresses, product descriptions and other content with the same keyword, this can lead to a drop in ranking positions. At the same time, this has a negative impact on the user experience (UX). Even if you have managed to rank on the first page of search results, you will still need the user to convert, once you have accessed your website, and this is much easier to do with useful and valuable content than with filler text and spam.
Google admits that indexing and viewing pages with different information is a very important priority for them. The last thing they want is for each link on the first page of results to lead to the same content. Hence, they are making continuous efforts to eliminate the content that has been deliberately duplicated by other websites. There are some completely legitimate reasons why your site might contain duplicate content; however, it would still create some SEO problems. This is one other culprit that lets you not attain the Ranking an eCommerce Site. We know that it is tempting to use the manufacturer’s product description on your website, but do not do it. Well, it’s better not to give Google any reason to think that content is being deliberately duplicated.
Lack of product reviews
As we said before, SEO is not only about getting the user to access your website. Once you have agreed, you have to convince him to buy. One of the most effective ways to achieve this is through reviews. 61% of consumers will consult the reviews before making the purchase, so you have to feel they have them on your website. Reviews can also serve as fresh content, something that Google likes a lot. View the reviews as an opportunity to position a new set of long-tail keywords by adding “product review “to your set of normal keywords.
Do not optimize URLs
This is one of the big common mistakes of SEO for e-commerce that mean a lot to the search. Well, the keywords found in the URLs can help search engines understand what the page is about. For ranking an eCommerce Site, the optimization is the main thing! E-commerce websites with a large number of pages often opt for non-descriptive URL, those that include a product number or even something more unintelligible
When Google bots crawl your website, all they read is HTML. For that reason, even the images of your website must have some HTML (in this case, an ALT tag is incorporated ), in this way Google will be able to define what they are. Make sure you do it right, that all your images contain the most appropriate ALT tags. These should not be optimized with keywords unless the keyword in question is really relevant to the image being treated.
Slow charge speed
Another important problem that arises in SEO is the loading speed of the site. If your website has a large number of graphic elements, this will make your website take longer to load, which in turn, will affect the positioning of the search engines. This seems to be a big problem, particularly for e-commerce sites. This is quite detrimental, especially considering that 40% of visitors to a website, leave the website if it takes more than three seconds to load, resulting in a higher rebound rate that will harm your ranking.
Check out Google PageSpeed Insights to check the loading speed of your site. The Google tool also offers tips on how to improve it.
Forget the internal linking
Google likes to see new content that links to other quality content, something that electronic stores can take advantage of for their websites. If you have a blog, make sure your pieces of content include internal links to other high-quality content and relevant sites. In the same way, the use of relevant keywords as part of your anchor text will help Google determine what the content will be about. You just have to make sure to avoid the abuse of the same keywords in your anchor texts; this could harm the SEO of your e-commerce and let you not attain a Ranking an eCommerce Site.